Swimming is possible during the summer season, typically July and August when lifeguards may be present, but conditions vary. The Sea of Japan can produce strong waves and currents, particularly outside peak season. While the beach is famous for its drive-on access, swimming areas are designated separately from vehicle zones. Always observe warning flags and local advisories. The beach is better known for its unique driving experience than as a primary swimming destination, so swimmers should exercise caution and stay in designated areas.

For the full experience including potential swimming, visit between May and October when weather is most favorable. Summer months (July-August) offer the warmest conditions but bring crowds. The beach is accessible year-round for its famous drive-on experience, with spring and autumn offering pleasant temperatures and fewer visitors. Sunset viewing is spectacular throughout the year. Winter visits are possible but can be cold and windy, though the dramatic winter sea has its own appeal. Dry weather provides the best conditions for beach driving.

From Kanazawa, the nearest major city, drive approximately 50 minutes via the Noto Toll Road, exiting at Chirihama IC. A car is strongly recommended to experience the drive-on beach feature. By train, take the JR Nanao Line to Chirihama Station, then continue by local bus or taxi. From Tokyo, the journey takes about 4-5 hours by car or shinkansen to Kanazawa followed by local transport. The beach's main appeal requires vehicle access, so rental car options from Kanazawa are popular among visitors.

Local eateries near the beach serve fresh seafood and regional specialties, though options are somewhat limited. For broader dining choices, Hakui city offers more restaurants featuring Ishikawa's renowned seafood cuisine. Accommodation ranges from traditional Japanese inns to modern hotels in Hakui, located a short drive from the beach. Many visitors stay in Kanazawa, which offers extensive restaurant and hotel options and is under an hour away. Facilities directly at the beach may operate on reduced schedules outside summer months.

Chirihama Beach features exceptionally firm, compact sand created by fine grains and mineral content that can support vehicle weight—a rare natural phenomenon. This 8-kilometer stretch is one of very few official drive-on beaches in Japan. Visitors can drive regular cars along the shoreline, with the experience being particularly memorable at sunset. Access fees apply, and there are designated routes and speed limits. The firm sand is maintained by natural tidal action and specific geological conditions unique to this stretch of the Noto Peninsula coastline.